When the executive delegation from pharmaceutical company AstraZeneca and its subsidiary, MedImmune, attends a conference, each participant seeks to forward the company’s business goals by maximizing their ability to network with other attendees. In 2014, AstraZeneca selected JUJAMA’s scheduling platform, BioProScheduler, to provide the delegation with “outside meeting” scheduling capabilities at the J.P. Morgan Healthcare Conference (JPMHC), where many meetings take place outside the densely-scheduled main agenda. The JUJAMA BioProScheduler tool enabled AstraZeneca’s executives to engage other attendees in the most professional, reliable and efficient manner, and provided the flexibility to accommodate the inevitable last-minute schedule changes by enabling the team to prioritize meetings and deploy appropriate delegates to each one.
Chris Yochim, Director, External Relations, Global Products and Portfolio Strategy for AstraZeneca, said, “Nadia Dailey and Robert Naismith, the developers of JUJAMA and BioProScheduler, have a deep knowledge of the life sciences industry, informed by their founding of MedTrack, the life sciences corporate intelligence database. Because of that history, we knew the high quality of their technologies and their appreciation for the needs of life science companies.
“The AstraZeneca/MedImmune delegation of about 70 executives—led by four team coordinators—used JUJAMA’s BioProScheduler before the conference to schedule meetings ranging from two to twenty individuals. At JPMHC, meeting space is always at a premium, and this system allowed us to track every delegate and every one of our reserved meeting rooms, so that we could select appropriate venues, such as large or small suites, or working lunches, according to our needs.”
Once at the conference, BioProScheduler continued to provide flexibility. Mr. Yochim said, “The JUJAMA BioProScheduler system facilitated our ability to tweak our schedules, even at the event. For example, if an important opportunity arose for a senior executive and he or she needed to drop out of a conflicting meeting, it was simple to substitute another appropriate delegate because we could generate custom reports that showed the schedule of all team members, or just select executives. This capability allowed us to triage our delegates to address every opportunity effectively—whether coordinating a large meeting with a big delegation from another venture capital group, or arranging for our C-level executives to drop in somewhere for a quick meet-and-greet.”
Mr. Yochim added that AstraZeneca appreciated JUJAMA’s emphasis on customer service. “As JUJAMA crafted this customized contact and scheduling platform for our delegation, the JUJAMA technical team was immediately responsive to every inquiry, every request. I never once waited a whole day to hear back from the team with our updates. We were so impressed with the JUJAMA BioProScheduler system—and how it eliminated the nightmare of scheduling 70 delegates in Excel and Outlook—that we signed up to use the system again at future conferences.”